“For me, it was seeing the Scooby Doo integration and the Adopt Me! game that just blew up in May of 2020. “We’ve been keeping an eye on Roblox,” Topkins said. Various Roblox-focused studios include Uplift Games, Big Games, RedManta, StyLiS Studios, Rolve, Toya, and Supersocial. Plenty of young game studios are graduating from either small user efforts to well-funded startups. While it’s a good opportunity, Roblox’s fees are fairly steep, amounting to about 49.9% of total revenues that come in from Robux, the virtual currency for the platform.

We want to be the partner that great brands like Hasbro come to when they want to have triple-A, premium experiences on Roblox.” Now if you look at the top games on the App Store most are big intellectual properties. “Much like the evolution of the App Store, Roblox games page looks like the early days.

“We see the opportunity to be among the first to bring beloved brands to the Roblox community, in a Roblox style that will resonate with the community,” said Oshima. Metaverse Team has just three employees, but it plans to be a kind of matchmaker, putting together brands and game dev teams to make games on top of Roblox, said Topkins in an interview with GamesBeat. The Gang in Stockholm, Sweden, built the game in the past five months at the behest of Metaverse Team, which former Kabam veterans Ben Topkins (the CEO) and Rob Oshima founded last year.

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